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BRAND IDENTITY
& DESIGN
Visual Identity | Product Design | Packaging · Typography | Colour | Brand Applications
ABOUT THE COMPANY
The TaleSmith’s Studio creates illustrated stationery and gifting products designed around personal expression, storytelling and distinctive visual design.
BRIEF
Create a distinctive visual identity and product language that could make a new stationery brand recognisable across products and touchpoints.
Developed a visual direction around expressive illustration, editorial-inspired typography, colour and design-led product storytelling.
STRATEGY
Primary
Primary
Secondary
Accent
COLOR PALETTE
A black-and-white foundation was complemented by yellow accents to create a clean, timeless experience with moments of energy and emphasis.
FONTS
Bodoni Moda and Junge were paired to balance editorial elegance with readability, reflecting the brand's creative yet approachable personality.
LOGO SYSTEM
Designed a flexible logo system that balanced creativity, self-expression, and contemporary simplicity.
Logo Mark
Word Mark
OUTCOME
Created a cohesive visual system spanning the brand, products, website, packaging and social presence, with multiple original collections brought to market.
86.8%
Increase in social media profile visits in 60 days
60%
Increase in social media engagement in 60 days
5.4X
Growth in website traffic in 60 days
150%
MoM user growth in 30 days
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