Abhilasha Mukherjee

Brand Marketing Manager

Brand & Communications Professional with 4+ years of global experience building full-funnel GTM strategies across e-commerce, B2B, and B2C markets. Achieved 150% MoM user growth during launch by defining target segments and developing a brand-led messaging strategy grounded in consumer psychology. Built a full-funnel social-to-website conversion system, scaling social media traffic 5.4x, increasing profile visits by 86.8%, and generating 3,000+ form-driven leads.

WORK EXPERIENCE

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Brand Marketing Manager                                                                 Jan 2025 – Aug 2026

The TaleSmith’s Studio, India (On-Site)

• GTM Strategy: Developed and executed go-to-market and product marketing strategy, defining positioning, product, packaging, and pricing, generating 150% month-over-month user acquisition growth.

• Brand Strategy: Designed brand strategy across purpose, positioning, target audience, voice, tone, and visual identity, increasing website traffic by 5.4x.

• Content Strategy: Architected content system and brand messaging strategy informed by purchase behavior insights, improving customer interactions by 60%.

• Social Media: Expanded brand presence on social media (Organic & paid campaigns), increasing profile visits by 86.8% in 60 days.

• Web Design: Built a Wix e-commerce website, CMS, and conversion funnel with automated workflows, yielding 173% session growth, acquiring early conversions.

• Digital Analytics & SEO: Configured analytics stack across GA, Search Console, and Merchant Center, delivering 533 new sessions and 719 page views in 30 days.

• Operational Marketing: Established operational framework, onboarding 10+ production and logistics partners to enable efficient order fulfillment.

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Growth Manager                                                                          Aug 2024 – Nov 2024

Methodical Trades, Australia (Remote)

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• Brand Strategy: Built a strategy defining founder’s positioning & messaging; Established a content system, growing monthly post-production from 10 to 31+.

• Marketing Automation: Deployed automated comment-to-DM solutions, converting trending content interactions into qualified YouTube traffic and gated content access, leading to a 15% increase in average session duration.

• Influencer Partnerships: Developed an influencer partnership pipeline, structuring outreach and relationship-tracking systems, increasing returning viewers by 30%.

• User Acquisition: Established YouTube SEO and backlink distribution systems using keyword funnels and Quora content, increasing YouTube CTR from 4.2% to 4.9% and driving traffic through subscription-based access flows.

• User Retention: Executed email marketing workflows and newsletters to distribute content, promote collaborations, and nurture audience engagement.

Marketing Manager                                                                        Jan 2022 – Sep 2023

Revature, United States (Remote)

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• Market Research: Conceptualized a pain point-centric content strategy by synthesizing market, keyword, and competitor insights, achieving a 49% increase in LinkedIn audience growth and outranking five competitors.

• SEO Strategy: Partnered with the SEO team to achieve top-10 Google rankings for 34 keywords, achieving 4,000+ monthly page views, 3.5-minute time-on-page, and a 100% site health score within 5 months.

• Content Strategy: Engineered an SEO and brand-aligned content system leveraging multi-format, research-backed content, scaling production from 10 to 31+ posts/month, increasing social referrals by 32%.

• Social Media: Designed a social media strategy, aligning content themes, formats, and platform insights to audience behaviors, yielding 78% engagement growth.Implemented an end-to-end social media operating model (planning, production, publishing, and performance tracking), increasing reach by 49%.

• Lead Generation: Developed a social-to-website conversion funnel, aligning content, CTAs, and landing page sequences to generate 3000+ form-driven leads.