GTM
STRATEGY
Product | Packaging | Pricing | Channels | Launch | Acquisition
ABOUT THE COMPANY
The TaleSmith’s Studio operates across D2C stationery and B2B/corporate gifting, requiring distinct approaches to product discovery, purchase and acquisition.
BRIEF
Develop and execute a go-to-market strategy for launching the brand, including the product, pricing, packaging and routes to customer acquisition.
Defined product assortment, packaging and pricing alongside channel strategy, acquisition pathways and the customer journey from discovery to purchase.
STRATEGY
PRODUCT COLLECTIONS
Developed and structured product collections around distinct customer segments and use cases, defining collection concepts, product descriptions, and the overall product proposition to support market positioning and acquisition.
Gouache Art
A collection inspired by the richness and texture of gouache paintings, translating expressive artwork into illustrated stationery designed for art and design lovers.
Pricing
Structured pricing across the stationery range by product type, collection, and customization requirements, while accounting for production and packaging costs. Developed a pricing model that supported both D2C products and higher-value B2B/custom orders.
Channels
Built a dual-channel GTM model: D2C through the Wix e-commerce store and organic digital discovery, alongside B2B/corporate gifting through direct enquiries and customized orders. Social and search acted as key discovery channels feeding into the website and enquiry journey.
Acquisition
Took the brand from product development to its November 2025 launch, coordinating collections, packaging, website, content, and acquisition touchpoints. Built acquisition through organic social, search, website discovery, and B2B enquiries, contributing to +150% MoM user acquisition growth.
PACKAGING
Developed packaging that extended the brand's storytelling and visual identity beyond digital platforms.
FEATURED PRODUCT MOCKUPS
OUTCOME
Created a cohesive visual system spanning the brand, products, website, packaging and social presence, with multiple original collections brought to market.
86.8%
Increase in social media profile visits in 60 days
60%
Increase in social media engagement in 60 days
5.4X
Growth in website traffic in 60 days
150%
MoM user growth in 30 days