SOCIAL
MEDIA
STRATEGY
Content Strategy | Social Strategy | Creative Direction | Organic Growth | Analytics
ABOUT THE COMPANY
The TaleSmith’s Studio uses social media as a visual storytelling and discovery channel for its products, collections and brand world.
BRIEF
Build an organic social presence from the ground up and create a consistent content system capable of growing awareness and engagement.
Developed content pillars, creative direction, publishing systems and platform-specific approaches around products, collections, storytelling and visual content. customer journey from discovery to purchase.
STRA
TEGY.
Product Collections
Developed and structured product collections around distinct customer segments and use cases, defining collection concepts, product descriptions, and the overall product proposition to support market positioning and acquisition.
Gouache Art
A collection inspired by the richness and texture of gouache paintings, translating expressive artwork into illustrated stationery designed for art and design lovers.
Pricing
Structured pricing across the stationery range by product type, collection, and customization requirements, while accounting for production and packaging costs. Developed a pricing model that supported both D2C products and higher-value B2B/custom orders.
Channels
Built a dual-channel GTM model: D2C through the Wix e-commerce store and organic digital discovery, alongside B2B/corporate gifting through direct enquiries and customized orders. Social and search acted as key discovery channels feeding into the website and enquiry journey.
Acquisition
Took the brand from product development to its November 2025 launch, coordinating collections, packaging, website, content, and acquisition touchpoints. Built acquisition through organic social, search, website discovery, and B2B enquiries, contributing to +150% MoM user acquisition growth.
PACKAGING
Developed packaging that extended the brand's storytelling and visual identity beyond digital platforms.
FEATURED PRODUCT MOCKUPS
OUTCOME
Created a cohesive visual system spanning the brand, products, website, packaging and social presence, with multiple original collections brought to market.
86.8%
Increase in social media profile visits in 60 days
60%
Increase in social media engagement in 60 days
5.4X
Growth in website traffic in 60 days
150%
MoM user growth in 30 days