SOCIAL
MEDIA
STRATEGY

Content Strategy · Social Media · SEO · Google Ecosystem · Analytics & Optimisation · Digital Acquisition

ABOUT THE COMPANY

The TaleSmith Studio is a design-led stationery and gifting brand offering illustrated products for D2C customers and customised solutions for B2B and corporate gifting.

BRIEF

Build the brand’s digital presence from scratch and create an interconnected system across social, search, website, and analytics driving:

brand visibility → audience engagement → digital discovery → website traffic → acquisition.

Build an integrated digital ecosystem connecting content, social media, SEO, website, and Google’s marketing and measurement tools.

Use audience behaviour, search insights, and performance data to continuously strengthen visibility, engagement, traffic, and conversion across the digital journey.

STRA

TEGY.

Content & Social Media

Developed the content strategy, messaging system, creative direction, publishing framework, and organic + paid social campaigns to build brand presence, communicate products, and drive audience discovery.

SEO & Search

Worked on website and product-level SEO to improve organic discovery and search visibility, connecting search behaviour with content and website optimisation.

Google Ecosystem

Configured and connected Google Analytics, Search Console, and Merchant Center to create an integrated system for acquisition tracking, search visibility, product discovery, and website performance.

Analytics & Optimisation

Used data from social, search, and website performance to understand audience behaviour, identify opportunities, and optimise digital touchpoints across the acquisition journey.